Hallo my dearest Cosmopolitan readers!
Have you ever tried a Kit Kat snack, turning into a bloody gorilla’s finger? Nobody so far, I would guess. No one would wish something like that, I agree of course, but you never know what you may experience in your life!!!
Seriously speaking I am talking about a touching spot by Green Peace. One man, during his break at work, is having a nice chocolate snack to recharge his energies. Good thought, that’s right! Suddenly the Kit Kat chocolate bar seems to be a gorilla’s finger. At the beginning the men is not realizing what he is eating, there is blood on his mouth after the first bite. What is going on? Let’s reveal the mystery…. I suppose you all know about the palm oil, used in the food industry . Green Peace already denounced the situation long time ago. Today, in 2015, orangutans, gorillas and chimpanzees are still in a serious danger. The situation is still alarming, since their natural habitats have been almost destroyed to satisfy industrial giants’ economic interests. In Camerun, Africa, a wide area of the pluvial forest is going to be converted into cultivations of palm oil. The spot of today is called “ Kit Kat: give the orangutan a break”. This campaign has been masterfully realized. Shocking but appropriate. The concept of the campaign is based on a shocking strategy to widely spread the message. This advertising has been realized in 2010 and still it has a great impact!!! Excellent job!!
Creative Cosmopolitan 